Brand Development

Chillout Horsewear

Project Includes: Design, Branding, Photography

Chillout horsewear was originally launched as a horsewear brand back in 2012. The name was created from 'keeping the chill out' when putting a rug on a horse. The brand quickly developed into a clothing brand and most recently expanding into sportswear and a kids collection.

We approached them with ideas of unifiying all of the sub brands… a simple refresh of their current logo that would work across the business. We look forward to working with them to futher develop their marketing material.

chillout brand before
chillout brand after

By taking key elements from the existing logo, we gave the brand a fresh new look but without being unrecognisable to their existing customers.

sheaf street Finger Rolls
chillout stationery
chillout horsewear embroider logo
chillout hanging wall sign

Consistent branding and messaging then followed throughout corporate stationery and signage to demonstrate how the new branding would work in unison with existing photography.

wrights brand compilation

Simple but clean images of the clothes to be used online and in printed publications. Highlighting the many luxury details of the clothes that can’t be seen on the full image – particularly important for online sales.

chillout horsewear embroider logo
chillout hanging wall sign

For the run up to the shop opening, a simple A6 leaflet with special offer and brief introduction of the business.