Approached by Dusk, the online-only luxury bedding manufacturers, we were tasked with producing their first brand video. Promoting the affordable luxury of the range, an attractive, trustworthy campaign was produced, for use on the Dusk brand site plus mobile and desktop social media platforms.
The key to any successful project is planning, by producing a storyboard we are able to micro-manage every aspect of the shoot by visualising a sequence of a storyline or user experience. Storyboarding also ensures the customer can sign off the idea before production starts, saving time and money.
Following on from the success of the initial video, the client desired social content to push their offering further. Working with their viewer data and analytics, we generated social media content tailored to their needs, allowing for promotion across Facebook and Instagram.
In addition to the content produced for Dusk, we also shot a ‘Behind the Scenes’ video to showcase the time, effort and care that went in to production. This shows the numerous takes to achieve the perfect shot, the peace of mind to know that the on set team is experienced in the build, design and production of the ad whilst also offering an insight into the tools and techniques used to deliver the final result.