In collaboration with Swan, the TV presenter, DJ, author and designer Fearne Cotton launched an exciting new range of kitchenware. We took great pride in bringing the complete range to life, assisting with everything from product design through to the social media launch campaign.
The brand was created over an 18-month period of strategically planned design and development.
We were involved from the very conception of the project, and began by presenting Fearne and her team with trend and mood boards that would later influence the product design. Following the same principles, we developed a brand style to suit Fearne's personality, whilst also complementing her other ventures and the current trend for home baking.
CG product imagery, a series of videos, lifestyle photography, catalogues and full colour product packaging were all produced, fully co-ordinated by CIC, including a week on location working with Fearne.
Launched with huge success, the range saw Swan achieve back-to-back record sales for the first two months that followed. This range also saw the Swan brand listed with the high street brand Next for the first time, along with sales through leading retailers Currys and AO.com.