For the launch of Matalan's furniture offering, we needed to create product imagery and video to be used both online and in several flagship stores. Owing to a tight timescale, this all had to be produced before the product had been shipped to the UK.
The products were delivered directly to our China studio in Hangzhou, where they were modelled and textured. Our UK creative teams received the digital files from China and built a number of on-trend room set layouts to showcase the furniture.
We created a new brand/sales video to feature on large screens in the windows of Matalan's flagship stores. The video was created entirely from existing assets and motion graphics, making it a simple extension of the brief and a great example of the benefits of our multi-disciplinary approach. The video was also designed to be adaptable for use on social and TV platforms to gain maximum exposure.
The flagship stores enjoyed a 40% increase in sales of the furniture, and our images can be seen across the Matalan website and stores nationwide.