Mobike provides an affordable, eco-friendly and sustainable means of shared transportation for short urban trips, allowing users to pick up and leave a bike at their convenience. Already a hugely successful scheme in China, Mobike set its sights on adopting Manchester as its 100th city, and their first venture outside of Asia. Naturally, it was hugely important that the brand launch was well publicised and that the content created was informative and engaging.
Working with local authorities, Manchester City Council, Transport for Greater Manchester and various other private sector stakeholders, we created both 'city-to-city' and consumer launch content. A pre-launch 'talking heads' video was produced to sell the benefits of the scheme to potential cities, whilst a wealth of social content was produced to promote the launch event and service to the end consumer.
Following positive feedback from local business and individual users alike, Mobike have been asked to expand the scheme within Manchester. The company are also in discussions with other cities across the UK which we will be supporting with ongoing PR imagery and marketing collateral.