Paranoid are a bespoke motor vehicle manufacturer specialising in rugged “go-anywhere” off-road vehicles.
Creators of custom vehicles for both lifestyle and business users alike, they have built a myriad of vehicles from mobile veterinary surgeries to camping trailers, campervans to camera cars. They approached us for a complete overhaul of their tired brand and outdated website.
Needing a brand that would appeal to private individuals and business users, we custom-made a strong and confident wordmark influenced by laser-cut metal; supported by emotive imagery that private lifestyle users would buy into. The strapline “engineered without compromise” was added to reinforce the brand ethos.
Following the new brand came the website update. The existing site was dated and lacking information about several key areas of the business. A bespoke, fully responsive mobile-friendly site was designed and built from the ground up.
As with every website, strong consideration was given to the user experience. Whilst needing to remain functional and easy to navigate for b2b users who are typically short on time, we also incorporated many bespoke coding elements and media to provide a richer interactive experience.
Since working with us, Paranoid have secured several large contracts that have enabled them to grow the business into one of the UK’s largest bespoke vehicle fabricators.