After the successful, record breaking 2018/2019 home and away kit launch, Port Vale Football Club contacted us again for us to provide creative on several aspects of their brand. Ranging from producing an extensive brand guide, a new set of premium social media interactions and a corporate hospitality brochure aimed at driving custom towards their corporate facilities.
The first step when developing a brand is always to review where they are at currently. Throughout every form of digital and printed media, Port Vale FC were portrayed differently and in some cases very poorly. Producing a set of brand guidelines enabled all media to look consistent whilst also developing a personality for the Port Vale FC brand.
Social media is quickly becoming one of the most important aspects of digital marketing, it provides incredible benefits that help reach millions of customers worldwide. Using the guidelines set out in the brand guide above we created multiple matchday GIF’s to feature at a key event during the game.
Another form of social media was the posts from the official Twitter/Facebook accounts. With 35,600 followers, Port Vale FC have a large and demanding fan base so producing content that looks good whilst being easy and fast to create was an essential task.
A huge source of income for Port Vale FC was their corporate facilities on weekdays and matchdays. The brochure informs the customer with simple, easy to follow text, whilst beautifully highlighting iconic parts of the ground. This brochure was available in digital and printed form to be fully versatile for any client.