Following a period of exponential growth, Screwfix became guilty of neglecting their core range and falling out of love with screws. Screws are their heritage product, where it all began. However, without the care and attention a brand needs, the packaging for these had become disjointed and stale.
With such a broad range of benefits and applications, we needed to develop a creative design treatment to suit all product types that would appeal to both trade and DIY users alike.
The solution was a bold typographical design. A clear, no-nonsense approach to each screw and its proposed use.
Following the success of this project we were tasked with improving a whole host of Screwfix own brands. Updates to the No-Nonsense range followed, along with the birth of the Site range of workwear and PPE; all supported with trade launches.
No Nonsense Social Lubricant was created as a promotional beer label. Handed out to a select few, these beers were used to celebrate new store and product launches further increasing the No Nonsense brand awareness.
A straight talking brand, No Nonsense says it how it is. With a humorous approach to the features and benefits these beers went down a storm.
We also worked with Screwfix to create a wide range of promotional materials, from brochures to email designs, a website refresh and even beer labels.
Backed by extensive promotional support, Screwfix enjoyed improved figures across the board, including a 22% reduction in packaging costs and a 48% increase in sales.